In 1950 at age 11, Ernesto Garcés started to struggle in life, after he lost his father and was forced to abandon school in 4th grade.
He started to plant coffee in small quantities without results, but he persisted until 1.961, when he started to buy coffee with more faith and perseverance than money. His personality drove many people to follow him.
With the coffee commercialization, he started to buy land and encouraged people with his enthusiasm and transparency to plant coffee, and he helped them financing and marketing the product.
Ernesto Garcés is an entrepreneur that impacted the economy in La Concordia. He established companies, created jobs, promoted social enterprises creating housing solutions, medical assistance and welfare payments.